Bathroom manufacturer Crosswater has revealed its latest innovation, which it has described as being a taste of "the future, now".
The organisation stated the bathroom has been ignored in the past when it comes to technological advancement and is showcasing a new smartphone application that allows users to treat their device as a remote for a number of its products.
"People are accustomed to fast access and clever solutions and there is no reason why the bathroom should lag behind. We are constantly working on new technology led solutions to make bathrooms easier and more convenient to use," said Crosswater chairman David Hance.
Using wireless Bluetooth technology, the firm has developed software that enables the phone to control the bath and shower.
The innovation means the user can benefit from the luxury of running their bath while they are still in bed.
There are three options for the operation of the application, with solo acting as a one-way controller, duo allowing for the adjustment of the shower and bath, and elite offering complete management of the previous aspects, plus the ability to manage a pop-up waste container and the programming of temperature memory settings.
Crosswater has combined the introduction of the app with the launch of its latest digital wash basin controls. These use a colour-changing light to indicate the temperature of the water and operate via the touch of a finger.
They can be mounted on a wall or deck, meaning they create minimal clutter and offer an attractive aesthetic element to any bathroom thanks to their contemporary design.
Another innovation concerns the user's interaction with the bathroom mirror, with Bluetooth again playing a part in enabling a person to play music on their favourite radio station through in-built speakers in their mirror, manufactured by Bauhaus.
Mr Hance described his company's most recent developments as "just the start" and emphasised that Crosswater was committed to bringing similar technological breakthroughs to the bathroom.