Quality Plumber Week hailed a success

The first ever Quality Plumber Week campaign has successfully highlighted the good work carried out by industry-accredited plumbers, according to the initiative's organisers.

Having launched on September 29th, the "celebration of hardworking plumbers" ended on October 5th, using social media and more traditional marketing material to get its message out to consumers across the UK.

The scheme was choreographed by the Association of Heating and Plumbing Contractors (APHC), which wanted to communicate what the dangers are of using rogue tradespeople instead of those whose reputations are guaranteed by the sector body.

"The week has highlighted the sense of community within the plumbing industry and the common goal of promoting good working practice. Plumbers are often thanked only when something breaks down and needs fixing in an emergency," said APHC chief executive John Thompson.

He added that the campaign had been such a success that they were now looking ahead to see how they can build on the momentum the initiative has created over the coming years.

In addition to the APHC, a number of other partners across the sector were also involved, including Ideal Standard, boiler manufacturers BAXI and Honeywell, and a series of independent suppliers.

Francine Wickham, global marketing director for chemical water treatment manufacturer Fernox, commented that the Quality Plumber Week served an important role in highlighting how essential plumbing qualifications are.

As well as highlighting the importance of using trustworthy professionals, the campaign also raised awareness of some of the functions plumbing serves within society, such as keeping people healthy at home by limiting the risk of waterborne diseases.

Bosses are now planning ahead for the return of the initiative in 2015 following positive feedback across the board, while the message of how consumers can get in touch with quality plumbers will be communicated regularly throughout the year.

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