Water Label aiming to improve customer awareness

A new initiative to try to improve consumer awareness of how to be more water efficient is due to be launched in the coming months.

The Water Label scheme will help customers to identify the products that are eco-friendly when it comes to their water consumption, with the aim of empowering them to make purchases based on how driven they are to adopt an environmentally-supportive lifestyle.

This should hopefully be achieved through providing information like how much water is used by various similar products on the market, encouraging consumers to make purchasing decisions around how efficient - and subsequently how good a long-term investment - they are likely to be.

From the start of summer, the labels will start to appear on a range of bathroom fittings, including toilets, showers, baths and taps.

The label is similar to the one already found on white goods, and will display information like how many litres of water will be used per minute and the capacity of the product. It will also include a coloured performance band for consumers to glean data from at a glance.

It has been facilitated by the resource efficiency group WRAP and was developed by the Bathroom Manufacturers Association.

The Association of Plumbing and Heating Contractors (APHC) has moved to support the initiative, reminding installers last week (May 16th) that it is about to come into effect.

Chief executive John Thompson said: "The Water Label represents a significant step forward for the industry. Not only will it help consumers to understand a product’s water consumption, flow and performance but consumers will be well equipped to save on utility bills as well as contributing to saving water as a resource."

He also noted his belief the interest in sustainability is spreading, to the point that bathroom designers are now looking to innovate with products that offer high performance, efficiency and customer satisfaction.

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